BrandZ^TM is a unique tool that is only available to WPP agencies. It uses 440,000 interviews about 15,000 brands in over 100 categories in 28 countries to show you where your brand stands compared to your competitors and compared to other world class brands.

At JWT we take BrandZ^TM one step further and use our own proprietary tools to help you understand who your best prospects are, and what response you should be trying to elicit from your communication.

All in all, it's a pretty nifty bit of kit that's worked wonders for our Clients' businesses.