We believe a fundamental change is occurring in the relationship between consumers and brands. The new consumer is savvy, easily distracted and in control. Time is at a premium which is why at JWT we are now in the business of buying people's time. At JWT we build enduring relationships for brands with consumers through the power of the ideas we create.

To do this requires talent, a shared set of beliefs about what constitutes great work and an individual sense of responsibility for delivering it. This is why we've introduced the JWT 10-Point Standard to measure, in consumers' terms, just how good our ideas are and the Creative Partnership Contract through which the entire agency is committed to turning great ideas into effective communication. Finally, we are here to make our clients successful. This requires an honest and effective client/agency relationship. These principals are captured in our Client Manifesto.