You are the centre of a spinning wheel - you co-ordinate the activities of all the other departments in the Agency - creative, planning, production and finance - so that your client gets the best service possible and a campaign that delivers the required result. You need to be a great motivator, tireless in your pursuit of great ideas, and relentless in ensuring that everything is delivered on time. It is up to you to get the best from the Agency and to forge strong relationships with your client to make them feel you are part of their marketing team.
