The Hospital came to us looking for help. Their brand was not living up to its world class potential, their many internal stakeholders were not united and they were about to launch the biggest fundraising campaign that their sector had ever seen.

The Hospital needed an idea and a campaign that would capture the essence of their organization, inspire their internal audiences and motivate donors to make larger and longer-term contributions. After a comprehensive consultation process, we arrived at a powerful truth - when it comes to kids, people expect the Hospital to make the impossible possible. From that, we developed the campaign theme "SickKids. Believe." and a fully integrated program including TV, Radio, Print, OOH, Online, Direct Mail and more.

The SickKids campaign has just completed its third year and the results have been outstanding with 84% of target audiences aware of the campaign. Since launch, 70% of research respondents viewed SickKids as "More Than A Hospital", 67% said the message delivered was important and 51% said they were more likely to give. Leaders of non-profits across Canada have declared the campaign unprecedented and forever raising the bar for public service marketing in Canada. As well, internal audiences are both united and inspired behind the campaign and donations are tracking significantly ahead of plan.

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